Create Promotions and Customer Campaigns

Start with one clear goal

A promotion works best when it has a purpose: introduce a new product, fill quiet appointment times, reward returning customers, or move seasonal stock.

Step 1: Create a promotion

1. Open the marketing area in Business.
2. Choose a percentage or fixed discount.
3. Set the eligible products or services, dates, minimum spend, and use limits.
4. Create a short code that is easy to read and type.

Step 2: Test before sharing

Try the code with an eligible item on Shop. Confirm the discount, expiry, and exclusions behave as expected.

Step 3: Send a useful campaign

Write a clear subject, explain the offer honestly, include the end date, and link to the exact Shop listing. Only contact people you are allowed to reach. Pair campaigns with a question section on your site so new interest appears in Leads.

Step 4: Review the result

Compare redemptions, orders, bookings, and revenue with a similar period. A large discount is not successful if it removes your margin.

Frequently asked questions

Why was a code rejected?

Check spelling, dates, usage limits, minimum spend, and whether the basket contains an eligible item.

Should I discount everything?

No. A focused offer is easier to explain, measure, and fulfil.

What to do next

Share one reliable Shop link, capture questions via Leads, and use Sales and performance to measure what happened.